curiosity, work and design

hi! my name is
Juan Miguel Mifflin

and I'm a designer and UX/UI expert with 15 years of experience. My most distinctive trait is my curiosity, which I consider the driving force behind creativity and learning. What I love most about my work is blending this curiosity with my passion for design. I also lead diverse teams and constantly learn from them, fusing creativity with strategic communication. Currently, I am designing, and implementing digital projects within the following brands: Peru For Less, Inca Expert, and Latin America For Less.

I believe I've been fortunate to work on a wide variety of projects, learn from them, and collaborate with a diverse range of individuals. Below, I share some of the projects I've had the privilege to work on :)

My Process

why WHY?

Since childhood, it has been my favorite question and is the foundation for starting any project.

the BASE

If you know the why, everything becomes easier. Now, you start to structure everything around the why, your own solar system.

FUN & design

Now, DESIGN! One of the most fun and chaotic parts, giving meaning to everything.

Make it REAL!

Seeing a product come to life always amazes and excites me, a tangible result of the creative process.

imPROVE

The end is once again the beginning; it's time to review and improve, to learn and be better.

my work

Peru For Less

I was responsible for redesigning and overseeing the digital presence of a brand with over two decades in the market. This brand holds a solid position in the tourism industry and is currently ranked as the number one agency globally on Trustpilot. Additionally, it relies entirely on its digital platform to attract clients.

Inca Expert

Inca Expert is one of the highest-rated travel agencies globally, according to Trustpilot. I have been responsible for creating, designing, and developing this brand. From the outset, I set the tone, structure, and design of the website. It's a business with a fully digital sales process.

ADA

ADA is the digital gallery showcasing the art and design of furniture pieces by the renowned architect Rafael Freyre. His creations stand out for their respect for materials and the traditional, artisanal processes of various regions in Peru. My role involved translating his design vision into the digital platform.

People I work with

hi! my name is Juan Miguel Mifflin