Peru For Less
I lead all design projects, including both digital and physical assets for the Peru For Less travel agency. Additionally, I handled content management, SEO and web maintenance. With over two decades in the market, Peru For Less currently holds the top rank globally among travel agencies, recognized by Trustpilot as #1 in the world. The agency's exclusive reliance on its digital platform is integral to acquiring clients.
ranked in the world by Trustpilot
years in operation
Employees and Growing
Happy travelers every year!
I regularly assess the website's performance by reviewing data from Google Analytics (GA4), consistently seeking ways to optimize conversion rates , retention time, and enhance the visual appeal of our pages.
I conducted A/B testing to monitor and improve page performance, leading to enhancements in call-to-action (CTA) effectiveness, form conversion rates, page structure adjustments, and simplification of website elements based on test results.
Communication with clients and creating tailored package documents are key processes. Previously handled through PDFs with limited design and optimization, the process was notably slow and not design appealing.
I was the responsible behind the development and design of "Playto," a system utilized by our sales team to deliver personalized package proposals. This innovative system has effectively doubled sales, accelerated travel package proposal delivery, and provides valuable data via Playto analytics for enhancing our sales processes.
I oversee our newsletters, managing a database of approximately 45,000 individuals,
It’s a pivotal communication channel for us. Here, we actively employ A/B testing to enhance the effectiveness of our deliveries. This strategic approach has successfully led to a x2 increase in conversions through this medium in under a year.
I lead the design and execution of our merchandising line, encompassing items like books, reusable bottles, bags, destination maps, cards, and folders.
